How To Sell Sex Toys Online with Shopify Platform: The Complete Guide (2025)

Selling sex toys online could be a rewarding industry, but various complications require creativity. If you are searching to sell adult toys, this article will take you through the techniques to create sex toys, build a brand, and walk censorship.

1. Find your niche – a market for it.
   Few industries enter the sex toy, understanding what exactly they would sell over the platform and who are their targeted audience. But some of the vendors need to learn. If you know what your audience will be, that’s your first task. You have to ensure that, in addition to some great porn or sex toys, you are promoting them to a user base that wants to shop for them.

   Here are some thoughts:

   • Who are your target users? Try obtaining a clearance, such as the LGBTQIA+ society or BDSM group. The better targeted the community, the simpler your marketing and deals can be.
   • What’s your development type? We all know the adult industry is vast, and users of sex toys are also. Are you likely to provide devices such as vibrators and dildos or other kinds of products such as lubricants, condoms, and lingerie?
   • What designs or trends will you consider? You would determine romantic items, creative tech items, rising trend materials, or sexual health and wellness to detail a rare. Find your niche – a market for it.
2.     Build an adult business. The founder of Emojibator, Kristin, and co-founder Joe Vela announced the brand in 2016 once Joe had an idea for a vibrator of eggplant shape. The pair set the market to create a sex toys business that was ‘approachable and relatable’ – Kristin saying are not often used to introduce adult toy companies.

   As the Emojibator’s achievement could be assigned the launch of a product at the appropriate time – at the size of the emoji group – the founders’ choice in placing the brand with amusing, shareable content contributed a significant role.

   This is a critical level in creating any brand. Indeed, having a creative product and an escort business is essential in influencing clients to shop for your business. It must be focused on sharing a story, engaging with target consumers, and having a clear objective. When the industry sells sex toys, it implements a tool to create trust.

   • While developing your brand, consider the target market and share a story. But there are various other queries to ask yourself at this level. The replies would surely help to make a playbook for every judgment you make like you create your sex toy companies.
   • Branding for your sex toy business by designing products and packaging or creating engaging marketing content.
3.  Selecting a preferred business model
   
   These techniques and features of your Shopify business play an essential role in grabbing and achieving customers. Subscribing for themes with a clean, navigable, and visually appealing design can significantly improve user experience. Transparency in product descriptions, high-quality images, and educational information across product usage and safety can transform your store from transactional to a resource hub for sexual wellness.
    

   They were manufacturing sex toys and adult products by hand in their features. As the business transitioned from 2D illustrations to 3D sex tools, they found the details of making and selling sex products were readily accessible online, and this is not entirely regulated in the US.

   Benefits
   • Complete end-to-end control of the brand
   • Completing for makers and creatives
   • Unique product not open anywhere else

   Challenges

   • Understanding curve
   • The onus is on you to meet safety measures and do testing
   • More complicated to scale
   Manufacturing sex toys and adult products and verify the factors you work with have expertise in the industry and know the adhere to safety measures.

    

   Reselling the sex product industry means that if you did not design the product or you are looking to spin up a brand instantly, this is a choice for you. You can do this with white labeling, reselling, and dropshipping.
    
4.   Selecting a preferred business model.
   

   Marketing sex products online with the Shopify platform is possible. Businesses and customers can fulfill their requirements but might need help with payment processors and gateways. As few sex toy businesses are capable of using Shopify payment, specific products might be limited (e.g., cannabis).

   Below, we will describe the steps, look at which application to associate with and guide you in selecting a payment partner.

   • Setup, themes, and design
   • Required pages for your website
   • E-commerce photography for the sex toy business
   • Selecting payment providers
   • Apps and tools for adult business
    
5.   Finance in sex education.
   Sex toy manufacturing companies must educate the customer to enable them to buy suitable sex toys and also for the personal protection of the customer and other customers.

   Such information may be presented on the pages where particular products are described, on a special Frequently Asked Questions page, and on the packaging of a specific item itself. However, it can also be part of your content plan. Sexual health information can make you an expert—and content can sell products.

   As for Emojibator, educational content was pushed to a new level: the program was launched annually at the start of a month of campaigns. ‘Our Masturbation Month site gets around twice the traffic of our shop site in May, ‘Joe revealed. “To be able to create this content is a way for our brand to own our educational mission even more.”
6. Consider extra sales channels.
   
   Through the challenges and limitations regarding online ads for sex toy companies ( we will consider that in a minute), multiple brands are required to interact with selling adult toys online by linking more sales channels to achieve broad reach.
7. Concern about safety and privacy features for adult business.
   

   While operating an adult business industry to sell sex toys online, you have an essential responsibility to ensure your items are safe and that your client’s privacy policy is maintained to the highest ideal.

   Suppose you are making or building custom toys. In that case, the responsibility is to ensure that your toys are safe and that your suggestions and education drive the best possible results. Employ disclaimers, instructional content, FAQs, and information driving where you might be. Ensure you integrate with regulations in the country and regions where you run a business.

   Ultimately, the products should be shipped in discreet packaging, and customer information should be used according to privacy guidelines.

8. Price your products.
   
   Offering the correct cost of your product can be complicated. You have added to cover your price and also give a price that clients can afford.

   Know your cost—Firstly, figure out the cost for your products, which should be affordable. This cost should include manufacturing and profit margins and be realistic. Your cost must show the value of items and be suitable for what your clients want to pay.

   Study the market—Check the cost of related products. The price must be the same unless the product has unique features or exclusive quality, representing a reasonable cost.

   Employ tiered costing – Provide adult sex products at various prices -from budget choices to exclusive ones. This grabs an extensive range of clients and serves numerous prices.
9. Compose a sex toys marketing and sales strategy.
   And what is the fun part? Utilize your creativity, savvy, and sense of humor to break out of the competitive market and start marketing your sex toys. Indeed, from a strict e-commerce platform, you will also find that in-person occasions such as trade shows, conferences, and festivals are effective ways to grow your network and display your sex toy business.

• Start creating email and SMS marketing before announcing business. Create excitement by leading people to the coming soon page and offering discounts on specific products for early sign-ups.
• Utilize interactive content on the website to develop trust and guide clients. You can even lead traffic by targeting similar keywords.
• Engage with sex-positive influences who communicate with a targeted audience. New businesses can profit from partnering with other celebrities at more affordable charges.
• Employ affiliate marketing with other websites, blogs, and advertisers. They charge a commission for each other they refer, growing the reach.
• PR and media pitches can also help enhance customers’ relationships with stable media engagement. Focus on building products and stories that are worth sharing and discussing.

10. Categorize customer satisfaction.
    
    The most crucial thing in any business is creating trust with your potential customers. Due to the nature of sex toys, returns and exchanges are generally not possible. This is why customer support at every level is critical to avoid unsatisfied prospects. Numerous things can happen when you accept returns of open items, saying the event of creating a flaw. If you are a reseller, the items you are giving may have a warranty you could prefer their client’s service concerns to the manufacturer.